Renazzo di Cento (Ferrara, Italy) – Big changes in the world of mannequins. Bonaveri, based in Ferrara, Italy and leader in the high-end mannequin sector, has acquired a brand that made history in the mannequin sector, the English brand Rootstein. Known for being the first brand to give form, aesthetics and allure to mannequins, Rootstein has been defining the needs of the fashion industry since the 50s.
Founded over half a century ago in the town of Renazzo di Cento, in Ferrara, Italy, Bonaveri is today led by Andrea and Guido Bonaveri. The company boasts a strong track record and years of experience in similar acquisitions. In 2001, Bonaveri acquired the iconic Swiss mannequin brand Schläppi, which, under Bonaveri’s seasoned management team, experienced an unprecedented revival and has become the point of reference for the stylised mannequin.
Rootstein represents a milestone in the evolution of mannequins having been the first to give a form to contemporary aesthetics, inspired by models and real-life figures who perfectly embodied the spirit of the time.
Bonaveri’s eye is now on Rootstein. A historic mannequin designing company, Rootstein forged its notable identity as the reference brand for the realistic mannequin, establishing its unique approach by creating life-like mannequins in the images of some of the most original women in the fashion world: Twiggy, Pat Cleveland, Joan Collins, Jerry Hall, Yasmin Le Bon, Sandy Shaw and many more.
It is with this exceptional collection of models, drawings, figure and mould studies enshrined in the Rootstein Archive that compelled Bonaveri towards the acquisition:an extraordinary legacy now destined to be shaped according to the Bonaveri vision and know-how that has solidified Bonaveri’s place as the leader of the entire sector.
With this acquisition we were able to make a dream come true. It is our intention to embrace this legacy and elevate it to a new splendour, updating it with our aesthetic sensibility and manufacturing capability. This acquisition is the expression of a strategy that has led us to acquire the world's top player in the realistic mannequin market.
Rootstein will be present at Euroshop 2020 - find out more about Rootstein's future plans here.